It’s cool, it’s for the commitment-phobes of the hair world, and we’re hoping we’ll be able to offer it at Salon Antoine in Fairfax, VA, as soon as it hits the market! Created by occultist Lauren Bowker, her science-driven art house The Unseen has debuted a color combination called “Fire” on the London Runway.
Bowker has an interesting history combing art and science, including designing color-shifting crystal headpieces for Swarovski and digitized clothing that can change colors remotely via app. And don’t we all wish we could change the color of our clothes, hair, or tiaras to add some serious drama to our ensemble? Bowker says that the technology used in her “Fire” hair dye operates under the same sort of chemical reaction that provokes mood rings to change color: heat. The carbon-based molecules that make up the foundation of the “Fire” hair dye respond to temperature changes, not unlike the process of thermoregulation in the human skin. The Unseen has even made an effort to make their formula less damaging than even typical semi-permanent dyes by using less toxic ingredients and wrapping the harmful molecules in polymer changes to prevent damage to the hair and scalp!
The Whole Enchilada
So, what exactly happens when the temperature around this hair changes? Heat brings out the fiery tones, turning the hair a blazing red, while the cooling function on your blow dryer will mellow out the tone to a cool blonde. This semi-permanent color meant to last through a few washes, and comes in everything from bright, primary colors to subtle spring pastels. Bowker says she’s also created light-reflective color, more like a prism, that may eventually be shown off, as well! Check out the video and watch the beauty unfold.
Now that you’re drooling and most certainly dying to debut this wide array of colors, it’s not quite available on the market yet. It gained wild popularity on the Storm Models at London Fashion Week, but now we have to wait for testing of the product to be 100 percent complete. Bowker also really hopes that this adventure into color-changing hair dye encourages girls and women to see the power of science! We’re all about that #womenpower, which truly makes this hair dye the whole enchilada of innovative products.
While we can’t give you an exact date that we’ll be bringing this amazing scientific trend to Salon Antoine in Fairfax, VA, we can guarantee we’ll be one of the first in line to bring it to our trendy clientele. In the meantime, let our personable stylists spice up your hair in other creative ways by booking an appointment using our online form or giving us a call at 703-691-8878 today!